St. Moritz – The Heart of Alpine Tourism

It hosted the Winter Olympics twice. It belongs to a UNESCO World Heritage site. It has been the most famous winter tourist destinations for almost a century.

It hosted the Winter Olympics twice. It belongs to a UNESCO World Heritage site. It has been the most famous winter tourist destinations for almost a century. It offers the most modern lifestyle, the top-class restaurants and the best skiing experience you can ever dream of. Welcome to St. Moritz – the land of snow and winter sun!

In the middle of the 19th century, the hotelier Johannes Badrutt made a bet with his summer guests and promised them the brightest sunshine in wintertime. Badrutt surely knew what he was saying and won the bet – here, in St. Moritz, the sun shines 322 days a year! In 1930, it officially became the logo of the resort.

In fact, St. Moritz is one of the oldest Alpine resorts. This small town in the heart of Upper Engadin lakes district became famous more than 3,000 years ago for its mineral springs and today St. Moritz has so much more to offer to its summer visitors: mountain hiking, tennis, windsurfing, horse riding and even golf – actually, the first golf tournament in the Alps was hosted in St. Moritz in 1889!

Yet, what really makes St Moritz exceptional is its winter sport opportunities. Here is a proof: this sunny town has hosted the Winter Olympics twice, in 1928 and in 1948. The steepest slope in Switzerland, Corviglia, the oldest natural ice bob run in the world, 350 km of pistes, 150 km of winter walking trails 200 km of the cross-country skiing track, snowboarding and curling facilities – St. Moritz has everything for you to have the most luxury winter holidays.

Have you watched «The Spy Who Loved Me»? For it was in St. Moritz where James Bond went down the ski slopes. It is indeed a place from movie scenes, a true top class resort: the guests of St. Moritz are members of the royal dynasties, billionaires, politicians, actors, musicians and other media stars – over 1.5 million of tourists visit this town with the population of about 6000 people!

The list of activities does not end with sports. All art lovers can visit the internationally famous Segantini Museum dedicated to the Italian artist Giovanni Segantini who spent the last five years of his life in Alps. The classical music connoisseurs will enjoy the august Engandine Festival. Those who enjoy panoramic views (let us be honest, who doesn’t?) can take a Bernina Express train and see the breathtaking Alpine sceneries. Entertain yourself at the St. Moritz Casino, have a splendid dinner at one of the gorgeous restaurants, come and watch horse races on the frozen Lake St. Moritz or the legendary Snow Polo World Cup – all the top winter events take place here.

Just take the express train and come to St. Moritz to embrace the sunshine and have the most outstanding resort experience of your life!

Fantastic winter in Fantastic Switzerland!


Michael AW

Michael AW

Michael is the founder of Fantastic Switzerland Associaton. A non-profit organization to promote the location of Switzerland

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